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New Duracell® Optimum alkaline batteries give you
extra life in some devices or extra power in others
versus Coppertop AA/AAA, in a wide range of devices.
Because if it's worth powering, it's worth having extra.

shop Duracell® Optimum
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Duracell® is committed to being the #1 trusted battery
brand. From rechargeable batteries to alkaline power,
Duracell® has a product to meet your battery needs.

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W.B. Mason's Duracell® brand store is home to all of your Duracell® battery, charger and accessory needs. These products are delivered same-day or next-day at no additional charge to our business customers. The Duracell® brand store offers a wide range of batteries by size, voltage and type. Whether you are looking for AA batteries, 9V batteries or rechargeable batteries, you can easily find them here in the Duracell® brand store.

Duracell®, the #1 trusted battery brand is known for their long lasting batteries. In 1993, Duracell® eliminated added mercury from their batteries. Their alkaline batteries are composed of common materials and do not pose a health or environmental risk in normal use or disposal. As the world’s leading manufacturer of high-performance alkaline batteries, Duracell® recognizes their responsibility in helping to protect our environment.

In 2019, Duracell® launched their all new Duracell® Optimum alkaline battery which can deliver Extra Life in some devices or Extra power* in other devices. Duracell® Optimum Batteries have new packaging featuring a resealable storage tray for a more organized way to keep your batteries. These new batteries are available in AA and AAA sizes.

W.B. Mason employs a local customer service strategy; the people helping you are within an earshot of your zip code. It is the goal of our sales and service teams to provide you with the best possible solution as quickly as possible.

And remember, you can always use our live web chat if you have any Duracell®, security or general questions.